Rakesh Vishwanath
Portrait, Fashion & Advertising Photographer - Hyderabad
BFA in Photography
Msc. International Business Management, London.
Flat, even light flatters no one. Dramatic light, used correctly, tells the truth better than a smile -and-shoot ever could.
I’ve been photographing people since 2008, long enough to know that flat, even light flatters no one and dramatic light, used correctly, tells the truth better than a smile-and-shoot ever could. My background isn’t the usual photographer’s path: alongside a photography degree, I hold MSc in International Business Management from London, and I run this studio the way that degree trained me to — as a business built on a defensible position, not just a portfolio.
I build dramatic, shadow-driven light around who someone actually is, founders, doctors, fitness professionals, corporate teams, jewellery houses, fashion labels. Instead of flattening them into a generic, safe, forgettable photograph.
Dramatic directional lighting, natural texture, contemporary South Asian identity
Photographer first. Educator second. I teach because it sharpens the craft and builds the next generation of people who take lighting seriously not because I’ve stopped shooting to become a full-time instructor.